The project CrossCulTour ended in December 2011 after three years. This knowledge portal will remain online but there will be no more maintenance and updates.
We ask for your understanding
Your CrossCulTour Team
CrossCulTour stands for „Cross-Marketing Strategies for Culture and Tourism“. The European Cultural Route TRANSROMANICA
, initiated through a former project in 2003, connects our common Romanesque heritage and has prepared the ground for CrossCulTour: The approach is to take the results and partnership of TRANSROMANICA on to the next level. Based on the Romanesque heritage, CrossCulTour embraces further stylistic periods and cultural elements of the regions, e. g. pilgrimage (cultural historic expertise
), establishes collaboration with marketing partners linked to cultural heritage and promotes cross-sector cooperation.
The main objectives are:
- Preservation and promotion of cultural sites and landscapes by means of an appropriate cross-marketing approach to cultural tourism
- Making cultural destinations more competitive by establishing cooperation with small and medium sized enterprises, opening access to markets and connecting disadvantaged regions with cultural centres by using innovative communication technologies
- Increase in employment and incomes
- Creation of a stronger regional and European identity for 7.6 million citizens from partner regions based on common cultural-historic roots
This website administered by the Department of History at the Alpen-Adria University Klagenfurt and supervised by AO. Univ.-Prof. Mag. Dr. Johannes Grabmayer
contains materials (links and recommended reading) on epochs and issues relevant for the project CrossCulTour. Combined with a future online-magazine these materials form the core of a knowledge portal,which is designed to support the activities of a scientific excellence network.
Also, the website will contain information and a registration form for people interested in two summer schools (focusing on the issues of “culinary art”
) held in Carinthia in 2010 and 2011 respectively with the lectures being published in the online-magazine
Alpen-Adria University Klagenfurt (Austria)
German Economic Institute for Tourism at Munich University – dwif (Germany)
International Tourism Institute (Slovenia)
Local Development Agency Langhe Monferrato Roero (Italy)
Province of Modena (Italy)
Thuringia Tourism GmbH (Germany)
Tourism Association of Saxony-Anhalt (Germany)
TRANSROMANICA – The Romanesque Routes of European Heritage (Germany)